Hey everyone! microapps wanted to share with you our experiences during Digital Marketing Day 2016 #DMD16 in Malaga, Spain. We witnessed great organization, very useful topics, and some truly expert speakers.
During the long and very intense day, which started at 9 am and ended after 8 pm, 10 topics related to online marketing, social selling, branding, and SEO tactics were presented. Influencers such as Juan Carlos Mejía, Víctor Martín, Alex López, Miguel Ángel Florido, José Facchin and many more shared their personal experiences, tips and tricks on how to succeed in the digital marketing industry.
Social Selling in Digital Marketing
Alex López, a professor from LinkedIn Social Selling, shared his thoughts on selling on social media platforms. According to López, LinkedIn can be seen as a very powerful social media platform for B2B businesses. It can be used to find and filter your potential customers. In addition, you can also find information on your potential clients’ profiles and what problems they might be facing. Such information is crucial in order to succeed in selling your products.
Digital Marketing and SEO
Luis M Villanueva, who specializes in positioning web pages on search engines and in marketing online, and José Facchin, a consultant in Online Marketing and Social Media, covered SEO topics. Luis M Villanueva talked about how to perform an effective SEO analysis. He stressed four key factors which have to be taken into consideration: analysis, content, indexation, and popularity. Meanwhile, José Facchin presented the magic combination for success. Content strategy, user experience, and onpage SEO are what he believes to be the secret ingredients in digital marketing.
Digital marketing strategy optimization
Consultant of Digital Marketing, Tristán Elósegui, stressed the need for attention in how to define and optimize your digital strategy. He likewise stressed an importance on the purchase funnel and customer journey from being a member of the audience to becoming an ambassador, and how crucial it is to choose the corresponding communication channels throughout this period of transition. In addition to this Elósegui offered key points for building a successful digital strategy. The most crucial things which must be taken into consideration when creating a digital strategy are how well you know your customers (the more you know them, the better the sales), and how strong the relation is between your business objectives and actions.
We could go on and on about Digital Marketing Day 2016 and microapps’ experience during this time. However, no words can adequately recreate the atmosphere and real benefits of such an event. At the next opportunity, you should make every effort to be there in person or at least through live streaming! As the Spanish people say, “Hasta el próximo”.